AIG utilise the partnerships with the All Blacks and Black Ferns to promote equality within rugby.
The online campaign shows that no matter what your race, gender, age or sexuality you are. You get out what you put in.
The campaign has been preceded by another great achievement for the partnership with the New Zealand All Blacks during the Rugby World Cup. The Haka 360 is the virtual reality where the user experience the renowned Maori choreography assume the role of the opponent of the most winning rugby team in the world.
Credits: Octagon Sports Marketing