FIAT Automobiles created a team of professional freestylers to join the 2006 Winter Olympics in Turin.
The project starts in 2004 exploring the freestyle world and its trends and is still going. The aim was to create a cultural bound between the internationally known brand of Fiat and this market niche. A branding all aimed to a new and younger target with event of all sorts and live band performances brought to the Freestyle Team a large number of followers also helped by the solid presence of web communication and the new born social networks.
In 2007 with the launch of a new and more interactive website the project becomes international. Germany, Poland, Belgium, France, Switzerland, Turkey, Argentina are amongst the locations reached by the project also opening to new freestyle disciplines.