In 2007 Fiat becomes Yamaha Moto GP team’s title sponsor. Fiat Yamaha Team is a worldwide innovative project aiming to a new and younger target, for the first time the world of cars meets the 2 wheels in the very same pit lane. This winning team lead to 3 world titles achieved in 4 years sponsorship. The project hits its target thanks to the perfect interaction between the web activities and the fans. A 360° overview of the MotoGp was given through road tours worldwide with the Fiat 500 Team’s official car organised to get to know countries, circuits and people involved in this fascinating world. And a direct communication between the athlets and fans with live blogging, social networks and updating pictures and posts bringing the audience closer to the team. Valentino Rossi 2008 – 2009 world’s champion and Jorge Lorenzo 2010 world’s champion joined in with the style and the strenght of two brands as Yamaha and Fiat. A winning Team.