A road tour on 2 Fiat Panda 4×4 from Genova to North Africa through Unesco Heritage Sites.
Two professional travelers and videomakers join this interactive journey. The exploration of those places opens the topic of a sustainable future for the planet in connection with the environment friendly concept for which Panda stands amongst the other products in its own category.
The journey can be followed on the official website and social networks with a live GPS map where clicking on each location reached the user can find informations about the the place, daily updated pictures and the travelers journal.
Once again the social networking and the interaction between users and people involved are the key points of this project.