Alex Simonini - Portfolio

MASTERCARD - GOODWOOD Festival of Speed

How do we inspire the next generation of motorsport fans?
We take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all.
The winner was little Harry, age 6. His car ran on bad air, gave out ice creams and could put out fires on the go.

 

 Client: Mastercard/Goodwood

 

Credits: Octagon Sports Marketing

 

Feel free to get in touch
hi@alexsimonini.com

Alex Simonini Associates .Ltd
Unit 4.01, The Tea Building, 56 Shoreditch High Street, E1 6JJ London, UK

A culture-centric, creative and strategic multidisciplinary sports and lifestyle partner with a focus on design, innovation and digital technology.

Over a decade of creating cutting-edge experiences for brands, sports properties, team, athletes, communities and start-up businesses.