The July 2018 edition was staged in the enchanting setting of Villa Erba, on the shores of Lake Como.
Doors open for 16 days of intense work during which 3,000 clients and visitors from across the world had the
chance to get up close to the new products, experience our brand storytelling.
Client: Luxottica


Credits: Alex Simonini Associates, Fifth Beat
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Alex Simonini Associates .Ltd
Unit 4.01, The Tea Building, 56 Shoreditch High Street, E1 6JJ London, UK
A culture-centric, creative and strategic multidisciplinary sports and lifestyle partner with a focus on design, innovation and digital technology.
Over a decade of creating cutting-edge experiences for brands, sports properties, team, athletes, communities and start-up businesses.