Alex Simonini - Portfolio

MASTERCARD - GOODWOOD Festival of Speed

How do we inspire the next generation of motorsport fans?
We take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all.
The winner was little Harry, age 6. His car ran on bad air, gave out ice creams and could put out fires on the go.

 

 Client: Mastercard/Goodwood

 

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Credits: Octagon Sports Marketing