An integrated campaign to promote another biggest challenge of the North Face Athletes to date.
To climb the 8000 meters of the Nanga Parbat in winter.
Client: The North Face
The launch of the expedition coincides with the new redesign of the athletes’ product category the SUMMIT SERIES®
to better leverage, the promotion within cities environment has been used visual languages and engagement tactics to inspire the urban audiences furthermore adopting the stores as storytelling stages for The North Face Athletes.
Credits: The North Face