Alex Simonini - Portfolio
INTER MILAN FC - WEB3 SPONSORSHIP
This pioneering collaboration marks the intersection of fan culture, sports enthusiasm, and next-generation digital innovation. By integrating DigitalBits’ blockchain technology and native token (XDB) into football’s most passionate global communities and helped usher in a new era of crypto adoption, engagement, and utility.
Client: Digitalbits
As the world continues to evolve toward digital ownership and immersive community experiences, this groundbreaking sponsorship set the benchmark for how brands and clubs can leverage blockchain to redefine the fan journey, drive adoption, and bring real-world value to global audiences.
Inter Milan unveiled its new jersey through an esports-first strategy inside FIFA 23.
The kit appeared in-game before any physical launch, debuting during online matches and live streams.
By the time it was officially announced, fans worldwide had already seen it in digital action.
An in-stadium NFT airdrop powered by XDB transformed matchday into a Web3 experience, instantly rewarding fans in the stands with exclusive digital collectibles.