Alex Simonini - Portfolio
FORMULA E - CHANGE ACCELERATED
Led Formula E’s Strategic Partnership, using audience insights to connect with culturally relevant brands including Marvel Comics, Adobe, Twitch, Soho House Group, and TED Talks. Built distinctive partnership platforms that unlocked new revenue streams and attracted forward thinking commercial collaborators, delivering record fan engagement, enhancing the broadcast experience, and positioning the championship as a leader in sustainability on its path to becoming the first B Corp certified global sport.
Client: Formula E
To increase commercial attractiveness and local engagement, pre-race showcase events were launched in key cities as celebrations of Formula E and its partners, highlighting innovation and sustainability. The initiative transformed race weekends into cultural platforms, generating new audience touchpoints and greater visibility, engagement, and value for partners.
