Category: Campaign

EFFORT IS EFFORT

AIG

—

TVC, Contents, Experiential, VR

logoASB
Alex Simonini - Portfolio

EFFORT IS EFFORT

 AIG utilise the partnerships with the All Blacks and Black Ferns to promote equality within rugby. 

The online campaign shows that no matter what your race, gender, age or sexuality you are. You get out what you put in.

 

Client: AIG

 

Play Video

 The campaign has been preceded by another great achievement for the partnership with the New Zealand All Blacks during the Rugby World Cup. The Haka 360 is the virtual reality where the user experience the renowned Maori choreography assume the role of the opponent of the most winning rugby team in the world.

 

Credits: Octagon Sports Marketing

 

Futurizing

Luxottica

—

Retail, eComm, UI, CX

logoASB
Alex Simonini - Portfolio

Luxottica - Futurizing

The July 2018 edition was staged in the enchanting setting of Villa Erba, on the shores of Lake Como.
Doors open for 16 days of intense work during which 3,000 clients and visitors from across the world had the
chance to get up close to the new products, experience our brand storytelling.

 

 Client: Luxottica

 

Play Video
Sketches
Sketches
Customer Journey
Customer Journey
Previous
Next

Credits: Alex Simonini Associates, Fifth Beat

 

THE NEXT GENERATION OF CAR LOVERS

Mastercard

—

Social Campaign, Experiential

logoASB
Alex Simonini - Portfolio

MASTERCARD - GOODWOOD Festival of Speed

How do we inspire the next generation of motorsport fans?
We take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all.
The winner was little Harry, age 6. His car ran on bad air, gave out ice creams and could put out fires on the go.

 

 Client: Mastercard/Goodwood

 

Play Video

Credits: Octagon Sports Marketing

 

NANGA PARBAT EXPEDITION

THE NORTH FACE

—

Contents, Experiential, Communication Design

logoASB
Alex Simonini - Portfolio

NANGA PARBAT EXPEDITION

An integrated campaign to promote another biggest challenge of the North Face Athletes to date. 
To climb the 8000 meters of the Nanga Parbat in winter. 

 

 Client: The North Face

 

Play Video

The launch of the expedition coincides with the new redesign of the athletes’ product category the SUMMIT SERIES®

to better leverage, the promotion within cities environment has been used visual languages and engagement tactics to inspire the urban audiences furthermore adopting the stores as storytelling stages for The North Face Athletes.

 

#spottheexplorer
Himalayan explorer stickers to promote the expedition
Storytelling Nights promotional materials

Credits: The North Face

 

THIS MEANS MORE

LIVERPOOL FC

—

Brand Campaign, Social Campaign, Storytelling, VR

logoASlighB
Alex Simonini - Portfolio

THIS MEANS MORE

The campaign reinforces the egalitarian set up in which the team has been led during all those years.

“This means more” establishes the definitive mantra where the team delivers unique experiences to all the worldwide fan base.

 

Client: Liverpool FC

 

Play Video
ActivationCompositLFC
Campaign Look and Feel, Digital Activations, VR
Social posts get to the streets
Print - wheat paste paper billboard

Credits: Octagon Sports Marketing, Liverpool FC TV

 

WHO’S BEHIND YOU

CA Technologies

—

Contents, UI

logoASB
Alex Simonini - Portfolio

WHO'S BEHIND YOU

The “WHO’S BEHIND YOU” campaign opens a series of initiatives showing the real power of CA Technologies applications that are behind the TREK – SEGAFREDO cycle team.

 

Client: CA Technologies

Play Video

A scenic Corsica landscape – single shot top view, with a color’s saturation to deeply feel the toughness of the road.

 

CA Technologies will further face in the future the consumers market with a bike frame-force checker that throughtout sensors allow analyzing the rider positions during the hard and tought parts of the road and suggest improvements to get better results.

CAr3

Credits: Octagon Sports Marketing

 

THE RELEASE PROJECT

THE NORTH FACE

—

Product Campaign, Experiential

logoASlighB
Alex Simonini - Portfolio

THE RELEASE PROJECT

Ventrix™ is the ultimate insulation technology that keeps the body warm without overheating, 

adapting to movement and regulating temperature. 

 

Client: The North Face

 

Play Video

Setting a collaboration with Pharrel’s blessed artist Maggie Rogers, alongside Spotify. 

The campaign celebrates the movements, empowering the users releasing layers of the track, and eventually unlocking the exclusive version of the song SPLIT STONE where The North Face athletes contributed with the soundscape acquired during their expeditions.

 

Credits: The North Face – Production: Sid Lee, Cookie Studio

 

WORLD CLASS

DELTA AIRLINES X CHELSEA FC

—

Campaign, UI, UX, Communication Design

logoASB
Alex Simonini - Portfolio

WORLD CLASS

Leveraging the partnership between Chelsea FC and Delta Airlines we developed a WORLD CLASS campaign to promote the high standards on offer, from the frequent flyers program to the food served on board.

 

 Client: Delta Airlines/Chelsea FC

 

A real-time game that fetches individual distance data ran from the players. The user can pick 3 players each time and add the total mileage of the game to the Delta Skymiles® Wallet
Play Video
A Michelen-Star chefs to prepare the menu for the Chelsea FC palyers

Credits: Octagon Sports Marketing

 

EXTRAS

logoASB
Alex Simonini - Portfolio

EXTRAS

Oakley - Beyond Reason Campaign

Oakley Razor-blade

Credits: Oakley — Retail Assets

 

FIAT ECODRIVE

Play Video

Credits: Fiat Automobiles

 

DJ KICKS - K7 Records

Play Video

Credits: K7 Records 

 

VANS x Fiat Freestyle Team

Credits: Fiat Chrysler Automobiles

 

Quayola

Credits: Quayola

 

Quayola - Record Sleeve

further campaigns and deliverables

Credits From Top Left: ■ Reef iPhone Case Design ,■ FCA – Sahara Ramble Activation Design, ■ Octagon – Jersey Kit Design Mascots Champions League 2018/19, ■ Palace, Skateboard Deck Design, ■ The North Face, Pattern Design, ■ FCA, MotoGP Sponsorship Activation Vehicle Design, ■ Nike Air Max Day tee ■ Palace, Skateboard Deck Design ■ The North Face, Ascent Installation ■ Luxottica, Futurizing installation ■ Leopard Energy Drink, Moto 2 Winner Homage ■ Palace, Skateboard Deck Design ■ ICM, MTV Psychedelic Week identity design ■ Jeep (FCA), Montreux Jazz Festival Activation