Futurizing

Luxottica



Retail, eComm, UI, CX

Alex Simonini - Portfolio

Luxottica - Futurizing

The July 2018 edition was staged in the enchanting setting of Villa Erba, on the shores of Lake Como.
Doors open for 16 days of intense work during which 3,000 clients and visitors from across the world had the
chance to get up close to the new products, experience our brand storytelling.

 

 Client: Luxottica

 

Play Video

Credits: Alex Simonini Associates, Fifth Beat

 

THE NEXT GENERATION OF CAR LOVERS

Mastercard



Social Campaign, Experiential

Alex Simonini - Portfolio

MASTERCARD - GOODWOOD Festival of Speed

How do we inspire the next generation of motorsport fans?
We take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all.
The winner was little Harry, age 6. His car ran on bad air, gave out ice creams and could put out fires on the go.

 

 Client: Mastercard/Goodwood

 

Play Video

Credits: Octagon Sports Marketing

 

WORLD CLASS

DELTA AIRLINES X CHELSEA FC



Campaign, UI, UX, Communication Design

Alex Simonini - Portfolio

WORLD CLASS

Leveraging the partnership between Chelsea FC and Delta Airlines we developed a WORLD CLASS campaign to promote the high standards on offer, from the frequent flyers program to the food served on board.

 

 Client: Delta Airlines/Chelsea FC

 

A real-time game that fetches individual distance data ran from the players. The user can pick 3 players each time and add the total mileage of the game to the Delta Skymiles® Wallet
Play Video
A Michelen-Star chefs to prepare the menu for the Chelsea FC palyers

Credits: Octagon Sports Marketing

 

EXTRAS

Alex Simonini - Portfolio

EXTRAS

Oakley - Beyond Reason Campaign

Oakley Razor-blade

Credits: Oakley — Retail Assets

 

FIAT ECODRIVE

Play Video

Credits: Fiat Automobiles

 

DJ KICKS - K7 Records

Play Video

Credits: K7 Records 

 

VANS x Fiat Freestyle Team

Credits: Fiat Chrysler Automobiles

 

Quayola

Credits: Quayola

 

Quayola - Record Sleeve

further campaigns and deliverables

Credits From Top Left: ■ Reef iPhone Case Design ,■ FCA – Sahara Ramble Activation Design, ■ Octagon – Jersey Kit Design Mascots Champions League 2018/19, ■ Palace, Skateboard Deck Design, ■ The North Face, Pattern Design, ■ FCA, MotoGP Sponsorship Activation Vehicle Design, ■ Nike Air Max Day tee ■ Palace, Skateboard Deck Design ■ The North Face, Ascent Installation ■ Luxottica, Futurizing installation ■ Leopard Energy Drink, Moto 2 Winner Homage ■ Palace, Skateboard Deck Design ■ ICM, MTV Psychedelic Week identity design ■ Jeep (FCA), Montreux Jazz Festival Activation